With 30+ years of experience as a qualified fridge mechanic, the initial concept phase would find us exploring 2x different directions which would both ultimately portray a trustworthy and reputable service. These would be provided as stylescapes that explore the different moods, colours, typefaces, textures and overall feel of the potential brand directions.
Upon delivery of the initial stylescapes a direction was decided. We would then take this and commence the creation of our refined concept. Through a series of video conference calls and extracting information from the client we established a means in which to execute the perfect brand identity for Snowy Valleys Refrigeration.
As part of the agreed project scope, we began the brand execution phase which would see the creation of a full logo suite, appropriate stationary as discussed with the client, and a comprehensive style guide outlining the rules of the brand.