Design Brief

Born in the heart of the snowy valley mountains in New South Wales, the owner of Snowy Valleys Refrigeration; Jason wanted a brand that encapsulated the beauty of the natural landscape with a trustworthy and professional approach. Ideally being able to combine the contours of the mountains with bold, clean lines to create a brand that spoke to locals and businesses alike.

“When starting a business it was important to me to get the branding right as it’s the heart of any business. I instantly connected with the Morph team, their professionalism and expertise made it easy for me to trust there decision making. Ultimately they nailed the brief and delivered a brand that will attract my ideal clients.”

Jason Markey – Snowy Valleys Refrigeration Director


With 30+ years of experience as a qualified fridge mechanic, the initial concept phase would find us exploring 2x different directions which would both ultimately portray a trustworthy and reputable service. These would be provided as stylescapes that explore the different moods, colours, typefaces, textures and overall feel of the potential brand directions.

Upon delivery of the initial stylescapes a direction was decided. We would then take this and commence the creation of our refined concept. Through a series of video conference calls and extracting information from the client we established a means in which to execute the perfect brand identity for Snowy Valleys Refrigeration.

As part of the agreed project scope, we began the brand execution phase which would see the creation of a full logo suite, appropriate stationary as discussed with the client, and a comprehensive style guide outlining the rules of the brand.

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